Air Raiders Illustrator

Finally! I was super excited when recently unearthed the artist that was responsible for the awesome Airlandia battle scene that was used quite a bit in the marketing and packaging for the toy line. Over the years, I had spent a decent amount of time searching for clues and asking former employees the identity…… Continue reading Air Raiders Illustrator

Air Raiders Relaunch, Part Five – Nerf It!

Airlandia: Here’s the next post in a series that gives fans a chance to explain how they would relaunch the Air Raiders in today’s market. Heli, our resident Hawkwind fanatic, will take it from here: Heli: Air Raiders is a wonderful, unique line, so any relaunch should strive to hold onto the qualities that define…… Continue reading Air Raiders Relaunch, Part Five – Nerf It!

Origins of Air Raiders, Part 1

I was fortunate to speak briefly with Steve Reiss, former Hasbro Senior Design Director for Boys Toys. He has a long history of toy design, starting at Tyco Toys and then moving on to Playskool before they were bought out by Hasbro in 1984. As a Director, he was head of 15 designers working on…… Continue reading Origins of Air Raiders, Part 1