An Interview With Product Designer Fred Rieber

Fred Rieber was a designer for Hasbro starting back in the ’80s. He was one of the primary product designers that worked on Air Raiders along with Dan Price and he was kind enough to answer some questions on his work. Airlandia: What were your responsibilities? I did a lot of the air-activated concepts, missiles……

Cracking the Code

I was reading a toy site several years ago where the author claimed that as a kid he figured out that the Air Raider stickers all had their own alphabet and used it to spell out various words like the name of the vehicle and other terms. I thought it was a neat idea but……